Consider these facts:

• People judge a book by its cover. What difference does it make whether it is online or offline?
• Graphics are getting more and more advanced. Do you think the graphics that people use in the ‘Geocities’ era is gonna be acceptable in 2009 or 2011?
• Your conversion rates also depend heavily on what kind of graphics you are using. You can’t settle for less because it could seriously affect your sales if you are not careful.

So how does web 2.0 images or web 2.0 graphics accept your conversion?

In a few ways:

• Buttons such as the ubiquitous ‘order now’ or ‘click here’ are one of the most important buttons you will see in the Internet marketing niche. The best way to say it is to look at the examples of copywriting because the ‘click now’ word is the most common and crucial aspect to get your prospects to take action right away!
• Another important Web 2.0 graphics are the arrows. Arrows generally lead a prospect to read on, read further or to click on its favorite cousin – the ‘buy now’ button. This will help increase your opt-in rates and conversion rates tremendously.
• You can also use funky mini site templates. A mini site template is a website that consists of header and footer banners designed to do only one thing – sell a product or solicit an Email address (with the name as well). Web 2.0 banners give your customers that extra ‘edge’ when it comes to graphic conversions and it is an essential tool that will wow your prospects.

So how does one get their hands on web 2.0 images? For starters, you can’t just rip off other people’s graphics. You can, however, purchase or generate your own Web 2.0 graphics using your own software or purchase it from an authorized reseller of graphics.

At the end of the day, as the Internet evolves, so must we. Being stagnant in the past is one of the fastest ways to kill your conversion rates and lose money that would otherwise be in your pocket if you pay close attention to the details.

Click here to visit my new web 2.0 graphics

Good copywriting, even simple, basic copywriting can turn your minisite into a huge cash cow if you know how to use the right words.

For starters, you need to have a very good headline. The headline is like the doorway into a wealth of riches but if you do not have a good headline, your prospects will never make it past the first step.

A good way to find a good headline is to swipe from other people’s sales letters. A headline like

“Discover how you or anyone can easily make $10,204 in 7 days using Pay per click” can be replaced with something like this:

“Discover how you or anyone can easily make <put in your own figure> in <any number of days> using <your technique or product”

This is one of the fastest ways to come up with a headline without plagiarizing.

Another way to get a good copywriting headline is to search for the niche on www.digg.com. All you need to do is key in the keywords for the right topic. For example, you are looking for a good headline for your weight loss minisite – just key in the keyword “Atkin’s diet” or “Fat Loss 4 Idiots” in www.digg.com and the best headline will pop up.

It makes sense because when someone searches for news, only the topic that catches the most attention will appear on top or on the first page.

Later on, you will need to tell a good story. Remember, stories always sell. Both men and women, young or old love stories and that is why the entertainment industry always have such a huge market. When you tell a story to your prospect, your copywriting will take effect and you can sell more.

The last thing you need to remember about basic copywriting is that you need to focus on the importance of the concept. A good concept is always something that will catch your attention. If you heard from a friend that a magician could float in mid air, would you go and take a look to see if a human being can fly? Of course such a claim is outrageous but at the end of the day, outrageous concepts will always sell compared to boring old normal ones. It’s all about psychology.

And that is how you execute basic web copy for your minisite.

Technorati Tags: basic copywriting for minisite, basic web copy, copywriting for minisite, web copy for minisite

Here are a few things you must do in order to drive traffic to your minisite.

Basic SEO for mini sites consist of high authority backlinks. A backlink is a link that points to your mini site, preferably with the right anchor text which is important for the right kind of keyword you would want to target. Your choice of keywords or anchor text will determine the kind of ranking you will get for the right keyword even if your mini site is brand spanking new. But only links with a ‘do-follow’ count. Links with a ‘no-follow’ tag is only useful for traffic but isn’t useful for SEO purposes because the Google spider doesn’t follow through those links.

You can get high authority thinks from website directories, article directories, Squidoo and other Social bookmarking sites.

Good social bookmarking sites include:

• Digg
• Technorati
• Propeller
• Stumble Upon
• Blinklist
• Delicious

And many others…

Getting links from article directories is very easy, all you need to do is to outsource article writing to a ghostwriter for three dollars and for an extra dollar, you can get them to submit the article to 5 or more article directories for you. As more and more people re-publish your article, you will get viral traffic and viral links as well hence boosting your search engine rankings tremendously.

Squidoo is also a very good place to get authority backlinks because of their high page rank. It is sometimes even easier to get your lens approved compared to article directories because all you need to do is add a lot of components or modules to it. 

Furthermore, you can get people to blog about you and get links from them as well. You can purchase sponsored reviews so you. You can get the bloggers to target the right kind of keywords for you as they write a review on your website.

Other basic SEO you must know includes following an ethical code of relevancy. Don’t get links from unrelated sites… Google isn’t stupid and sometimes, your mini site could be checked out by a human administrator.

At the end of the day, you must be consistent and persistent in SEO because those with the most high PR backlinks for the right keywords would usually get better rankings.

Technorati Tags: Basic SEO for Minisite, Drive Traffic To Minisite, Who To Do SEO for Minisite

It’s like a template of cash generating machines, each one of them, if you know how to play your cards right.

There are many Internet marketers who know how to cut and paste mini sites like crazy, but few who truly understand the art of pulling traffic and mesmerizing their prospects into ‘opting in’ or buying products. The key to success lies in the copy and when I talk about web copy, I don’t mean just words per se.

Writing good copy is one of the best ways to transform your mini site into a killer mini site and you do not need to be a top notch copywriter like Michael Fortin or Jo Han Mok in order to pull it off.

Here are the tips on how it can be done:

* Headlines are always the most important aspect of the mini site because if no one feels compelled to read the rest of the copy, you are simply wasting your time. There are a couple of ‘magic words’ that people use to pull in readers like crazy. Words like discover, easily, magically, quickly are examples of magic words that entices readers to know more.

* Besides your headline, you have to write a good sub headline as well. The sub headline is usually benefit driven while the headline is ‘shock’ driven. Write down the benefits of your product and size it up in 3 sentences.

* If you do not know what words to write, you can always pick and swipe headlines from other people’s websites. When you swipe, make sure you do not copy the entire thing but try and relate the headlines in the context for your readers.

* Last but not least you can always count on good web graphics to sell your products even if you can’t write your way out of a paper bag.

The key to having a successful mini site lies in having relevant mini site graphics. You need to match your theme wisely and have it match with your product. Do not make the mistake of getting lousy mini site banners which looks ‘cookie cutter’. Good mini site designs are performance driven Internet marketing web graphics – similar to web copy. They will do most of the selling for you and you will know it well because a picture usually speaks a thousand words.

Click Here to Unlock Tons Marketing Web Graphics to make you reader take Action!

So what are the key factors in increasing your conversion rates?
One of the ways is to focus strongly on marketing graphics or web graphics. Web graphics are one of the ways to increasing your conversion rate besides using white copy. Traditionally, mail order direct response copy is strong enough to get people to subscribe or respond to your product in the real world (offline), but now, in the web 2.0 or new age user generated content age where people are constantly bombarded with websites and new offers, you must do whatever you can to stand out from amongst the crowd.

Besides branding yourself as an expert, focusing on building your web graphics will help you to send a message to your readers that will assist in increasing your conversion rates. Here are a couple of tips how you can pull it off:

·    One of the most effective methods of getting your readers or prospects to buy is to use the word – ‘click here’. Click here graphics are available in abundance. You can easily find hundreds of web graphics that will help entice readers to click on the button and buy your product, pay the money or input their email addresses as a subscriber. The more ‘pronounced’ the button, the better.
·    A good mini site header is critical in marketing your product as well. It works like a good attention grabbing headline similar to white copy. Make sure your template for your website is similar to the color or theme of the product you are promoting in orders to match the color scheme properly.
·    You can also spread out your graphics for your headlines, your testimonials, your guarantee frames or seals and your other marketing graphics throughout your sales letter or your squeeze page. The more distinct your graphics (or the more it stands out), the better it is for you. You can also add videos as well.
By employing the right kind of graphics for your site, you can shave off years of practice when it comes to effective copywriting.