Do You Think A Direct Response Website is Dead?

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Now day lot of people talk about web 2.0 strategy. How to make money from it. So do you you think a Direct Response website is Dead? I found a Video From Brian Terry, How the Direct Respond Web still work today. Take a look this video

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What Is A Direct Response Website?

Direct response marketing is hailed as one of the most profitable cash cows in the Internet marketing industry. Back then, before the Internet graced our computer screens, direct response already existed in the form of mail order – as a physical counterpart to today’s sales letters and landing pages.

According to Wikipedia, it is also defined as a form of marketing designed to solicit a direct response which is specific and quantifiable.

Direct response is also inseparably connected to copywriting, which both serve the same function of soliciting a direct response from the prospect or the buyer – which usually results in collecting a monetary transaction or soliciting the contact details like their primary email address, or their first and last name.

One of the best ways to accentuate the power of a direct response website is to use a mini site. A mini site is simply a website that has the primary function of targeting prospects in a particular niche, a niche such as Internet marketing or niche marketing.

A killer mini site is one with really tight copy that entices prospects to scroll down or immediately respond to the offers in the sales letter or the squeeze page. Unlike a traditional website which usually serves more as an informational hub, mini sites get the job done by getting soliciting the right kind of information. (Sort of using the words – “Click Here” as an effective way to get people to take action immediately)

Here are a couple of tips on how to roll out better direct response marketing methods for your mini site:

    * Always make sure the mini site banners you are using are as customized and personalized as possible. With countless websites on the net constantly demanding your attention, your site must stand out from the crowd. People love the personal touch and when you can show that to your prospects, it will increase your conversion or opt-in rates.

    * Try and pick a color that is matching the product you are selling or the affiliate program that you are promoting. If you are able to have a matching theme, you will be able to get better response as well (like blending AdSense with the right colors – the same principle applies).

    * Getting the right domain name also helps because people do judge a site by what they type into the URL box as well.

    * Take your time and choose good mini site templates because not all mini site designs are created equal.

Technorati Tags: what is direct respond website, killer minisite, web copy, minisite template